UFC, WWE combine to form $21.4B sports entertainment company
Apr 3, 2023 / Associated Press
WWE and the company that runs Ultimate Fighting Championship will combine to create a $21.4 billion sports entertainment company. A new publicly traded company announced Monday will be formed that houses the UFC and WWE brands, with Endeavor Group Holdings Inc. taking a 51% controlling interest in the new company. Existing WWE shareholders will hold a 49% stake. The new business will be lead by Endeavor CEO Ari Emanuel. Vince McMahon, executive chairman at WWE, will serve in the same role at the new company.